Customer Analytics – Customer Lifetime Value (CLTV)

Customer Lifetime Value is a monetary value that represents the amount of revenue or profit a customer will give the company over the period of the relationship. CLTV compares the benefits of acquiring long-term customers to short-term customers.


Using past purchase history of your customers, build a model to predict the Customer Lifetime Value (CLTV) for new customers.

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Solution: Beginner Level

Solution: Intermediate Level

Solution: Advanced Level

Work in Progress

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