Customer Analytics – Customer Lifetime Value (CLTV)

Customer Lifetime Value is a monetary value that represents the amount of revenue or profit a customer will give the company over the period of the relationship. CLTV compares the benefits of acquiring long-term customers to short-term customers.

Objective

Using past purchase history of your customers, build a model to predict the Customer Lifetime Value (CLTV) for new customers.

Reference Links:

• Customer Lifetime Value (CLV) – how to calculate, measure, and improve it
• What’s customer lifetime value – All you need to know (The ultimate 2021 guide)

Solution

Solution: Beginner Level

Solution: Intermediate Level

Solution: Advanced Level