Use web clicks data of the links clicked by the user on a website. Create a real time model to predict user’s propensity to buy the product while browsing. Using propensity, decide whether to offer chat option to the customer with an agent.
Customer Lifetime Value is a prediction of revenue or profit a customer will give the company over the period of the relationship. Using past purchase history of customers, build a model to predict the Customer Lifetime Value (CLTV) for new customers.