Business Case Studies


Customer Analytics – Propensity To Buy

Use web clicks data of the links clicked by the user on a website. Create a real time model to predict user’s propensity to buy the product while browsing. Using propensity, decide whether to offer chat option to the customer with an agent.


Customer Analytics – Customer Lifetime Value (CLTV)

Customer Lifetime Value is a prediction of revenue or profit a customer will give the company over the period of the relationship. Using past purchase history of customers, build a model to predict the Customer Lifetime Value (CLTV) for new customers.

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